Director, Paid Media Services

Job Summary

The Director of Paid Media Services will lead the paid media strategy for iLawyerMarketing, a premier digital marketing agency serving law firms. This role involves overseeing search engine marketing, paid search campaigns, and conversion-optimized website initiatives to generate high-intent leads and closed cases. The director will collaborate closely with client teams, manage budgets, analyze performance data, and guide a cross-functional team to deliver measurable growth. Responsibilities include developing media plans, setting KPIs, monitoring campaign performance, and leveraging AI-driven insights to stay ahead of industry trends. The role requires strong leadership, strategic thinking, and a deep understanding of the legal digital marketing landscape. The director will also mentor junior staff, contribute to business development, and ensure client satisfaction through data-driven recommendations and best practices. Candidates should bring extensive experience in paid media, SEO, and analytics, along with a proven track record of driving ROI for B2B clients. The position offers a competitive compensation package, performance-based bonuses, comprehensive benefits, and opportunities for career advancement within a global marketing ecosystem.

Key Responsibilities

• The Director of Paid Media Services will lead the paid media strategy for iLawyerMarketing, a premier digital marketing agency serving law firms. This role involves overseeing search engine marketing, paid search campaigns, and conversion-optimized website initiatives to generate high-intent leads and closed cases. The director will collaborate closely with client teams, manage budgets, analyze performance data, and guide a cross-functional team to deliver measurable growth. Responsibilities include developing media plans, setting KPIs, monitoring campaign performance, and leveraging AI-driven insights to stay ahead of industry trends. The role requires strong leadership, strategic thinking, and a deep understanding of the legal digital marketing landscape. The director will also mentor junior staff, contribute to business development, and ensure client satisfaction through data-driven recommendations and best practices. Candidates should bring extensive experience in paid media, SEO, and analytics, along with a proven track record of driving ROI for B2B clients. The position offers a competitive compensation package, performance-based bonuses, comprehensive benefits, and opportunities for career advancement within a global marketing ecosystem.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• Digital Marketing
• Paid Media

Required Skills