Director, Paid Search (maternity leave cover)

Job Summary

HelloFresh Group is seeking a seasoned paid search leader to take charge of its global search operations during a maternity leave period. The role focuses on elevating the company’s search strategy across Google, Bing, and emerging AI‑powered platforms, ensuring a scalable and future‑proof infrastructure that drives cost‑effective customer acquisition. The successful candidate will architect a next‑generation paid search stack, conduct industry‑best‑practice audits, and steer the global budget across markets to meet volume and CPA targets. They will collaborate with external agencies, platform partners, and internal MarTech and Analytics teams to test new tactics, measure incremental lift, and automate processes for sustained competitive advantage. Candidates should hold a bachelor’s degree, possess over eight years of hands‑on Google Advertising experience, and have a proven track record in team leadership and advanced measurement frameworks. Familiarity with OpenAI search offerings and a deep understanding of modern bidding and targeting strategies are essential.

Key Responsibilities

• HelloFresh Group is seeking a seasoned paid search leader to take charge of its global search operations during a maternity leave period. The role focuses on elevating the company’s search strategy across Google, Bing, and emerging AI‑powered platforms, ensuring a scalable and future‑proof infrastructure that drives cost‑effective customer acquisition. The successful candidate will architect a next‑generation paid search stack, conduct industry‑best‑practice audits, and steer the global budget across markets to meet volume and CPA targets. They will collaborate with external agencies, platform partners, and internal MarTech and Analytics teams to test new tactics, measure incremental lift, and automate processes for sustained competitive advantage. Candidates should hold a bachelor’s degree, possess over eight years of hands‑on Google Advertising experience, and have a proven track record in team leadership and advanced measurement frameworks. Familiarity with OpenAI search offerings and a deep understanding of modern bidding and targeting strategies are essential.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• Paid Search
• Google Advertising

Required Skills