Marketing Lead – B2B Demand Generation & Growth

Job Summary

ZEP, a cloud‑based project control platform, is seeking a Marketing Lead to drive new customer acquisition and fuel company growth. The role involves setting clear pipeline targets, managing an allocated budget, and leading a marketing team to execute high‑impact campaigns across paid media, SEO, and other demand‑generation channels. The successful candidate will collaborate closely with Sales and executive leadership, shape the company’s positioning, and ensure that all marketing activities translate into measurable results. Responsibilities include steering agency partners, optimizing lead quality and hand‑off to Sales, and maintaining accurate tracking and attribution across the funnel. Candidates should bring several years of B2B SaaS marketing experience, proven success in meeting pipeline or revenue goals, and hands‑on expertise in paid media, analytics, and HubSpot. Strong German and English communication skills and a strategic yet execution‑oriented mindset are essential. The role offers a remote working arrangement from Berlin, 30 days of annual leave, flexible hours, and the stability of a long‑standing mid‑market company with a startup culture.

Key Responsibilities

• ZEP, a cloud‑based project control platform, is seeking a Marketing Lead to drive new customer acquisition and fuel company growth. The role involves setting clear pipeline targets, managing an allocated budget, and leading a marketing team to execute high‑impact campaigns across paid media, SEO, and other demand‑generation channels. The successful candidate will collaborate closely with Sales and executive leadership, shape the company’s positioning, and ensure that all marketing activities translate into measurable results. Responsibilities include steering agency partners, optimizing lead quality and hand‑off to Sales, and maintaining accurate tracking and attribution across the funnel. Candidates should bring several years of B2B SaaS marketing experience, proven success in meeting pipeline or revenue goals, and hands‑on expertise in paid media, analytics, and HubSpot. Strong German and English communication skills and a strategic yet execution‑oriented mindset are essential. The role offers a remote working arrangement from Berlin, 30 days of annual leave, flexible hours, and the stability of a long‑standing mid‑market company with a startup culture.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• B2B SaaS Marketing
• Demand Generation
• Paid Media
• HubSpot
• Budget Management

Required Skills