Marketing Manager – MENAT (Remote)

Job Summary

Roblox is seeking an experienced marketing leader to spearhead the company’s presence across the Middle East, North Africa and Türkiye (MENAT). The role involves designing a scalable go‑to‑market framework that caters to both high‑volume Tier‑1 markets and emerging Tier‑2/3 markets, while ensuring all marketing assets are localized and culturally relevant. The successful candidate will drive product launches, community and influencer growth, event strategy, and regional partnerships, working closely with legal and policy teams to navigate local regulations. Key responsibilities include creating a unified brand voice across diverse languages, overseeing content transcreation, prioritizing markets based on data insights, and building relationships with local brands, NGOs, and industry stakeholders. The role requires a deep understanding of consumer tech, data‑driven growth, and the ability to advocate for MENAT‑specific needs within a global organization. Roblox offers an inclusive, remote‑first environment with occasional in‑office presence for orientation and key meetings. The ideal candidate is a fluent Arabic speaker with eight or more years of marketing experience in the region, strong analytical skills, and a proven track record of driving growth in fragmented markets.

Key Responsibilities

• Roblox is seeking an experienced marketing leader to spearhead the company’s presence across the Middle East, North Africa and Türkiye (MENAT). The role involves designing a scalable go‑to‑market framework that caters to both high‑volume Tier‑1 markets and emerging Tier‑2/3 markets, while ensuring all marketing assets are localized and culturally relevant. The successful candidate will drive product launches, community and influencer growth, event strategy, and regional partnerships, working closely with legal and policy teams to navigate local regulations. Key responsibilities include creating a unified brand voice across diverse languages, overseeing content transcreation, prioritizing markets based on data insights, and building relationships with local brands, NGOs, and industry stakeholders. The role requires a deep understanding of consumer tech, data‑driven growth, and the ability to advocate for MENAT‑specific needs within a global organization. Roblox offers an inclusive, remote‑first environment with occasional in‑office presence for orientation and key meetings. The ideal candidate is a fluent Arabic speaker with eight or more years of marketing experience in the region, strong analytical skills, and a proven track record of driving growth in fragmented markets.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• Marketing Strategy
• Localization
• Arabic
• Data Analysis

Required Skills