Principal Research Consultant

Job Summary

iSpot.tv is a leading brand and business impact measurement startup that provides advertisers with fast, accurate, and actionable data on TV and streaming advertising. The Principal Research Consultant will serve as the senior creative research authority on the Solutions team, partnering with Sales, Customer Success, and Product to design, execute, and interpret creative testing studies for major brands and agencies. Key responsibilities include developing pre‑market and custom creative studies, designing questionnaires, defining target audiences, and setting success criteria. The role also involves analyzing results, delivering clear recommendations to brand and agency stakeholders, and creating custom research reports from iSpot’s creative database. The consultant will act as a subject‑matter expert in client meetings, RFPs, and demos, and will collaborate with internal teams on methodology, new metrics, and thought leadership. The ideal candidate brings 10+ years of quantitative consumer or advertising research experience, with a strong background in survey design, sampling, weighting, and data quality. A solid statistical foundation, experience translating findings into actionable insights for senior marketers, and a proven track record of supporting the sales cycle are essential. AI literacy, including experience with large language models such as Gemini or ChatGPT, is highly valued. This full‑time position is based in the United States and is open only to candidates who are currently authorized to work in the U.S. and who can contribute to iSpot’s growth as a fast‑moving startup.

Key Responsibilities

• iSpot.tv is a leading brand and business impact measurement startup that provides advertisers with fast, accurate, and actionable data on TV and streaming advertising. The Principal Research Consultant will serve as the senior creative research authority on the Solutions team, partnering with Sales, Customer Success, and Product to design, execute, and interpret creative testing studies for major brands and agencies. Key responsibilities include developing pre‑market and custom creative studies, designing questionnaires, defining target audiences, and setting success criteria. The role also involves analyzing results, delivering clear recommendations to brand and agency stakeholders, and creating custom research reports from iSpot’s creative database. The consultant will act as a subject‑matter expert in client meetings, RFPs, and demos, and will collaborate with internal teams on methodology, new metrics, and thought leadership. The ideal candidate brings 10+ years of quantitative consumer or advertising research experience, with a strong background in survey design, sampling, weighting, and data quality. A solid statistical foundation, experience translating findings into actionable insights for senior marketers, and a proven track record of supporting the sales cycle are essential. AI literacy, including experience with large language models such as Gemini or ChatGPT, is highly valued. This full‑time position is based in the United States and is open only to candidates who are currently authorized to work in the U.S. and who can contribute to iSpot’s growth as a fast‑moving startup.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• survey design
• statistical analysis

Required Skills