Senior Creative Strategist

Job Summary

Yepoda, a clean K‑Beauty brand based in Berlin, is looking for a Senior Creative Strategist to bridge performance marketing and creative execution. The role involves turning real‑time performance metrics into actionable creative briefs, storyboards, and copy that drive paid social growth across Meta and TikTok. The strategist will monitor micro‑metrics, design A/B testing roadmaps, and collaborate with design, content, and influencer teams to keep the creative pipeline ahead of platform trends. Additionally, the position will audit e‑commerce landing pages for CRO alignment and adapt winning creatives for secondary channels. Candidates should bring 4+ years of experience in creative or content strategy, ideally within a D2C or e‑commerce environment, with a proven track record of optimizing paid social assets. Strong analytical skills, cross‑functional collaboration, and familiarity with creative workflow tools are essential. Fluency in English is required; Italian or French is a plus.

Key Responsibilities

• Yepoda, a clean K‑Beauty brand based in Berlin, is looking for a Senior Creative Strategist to bridge performance marketing and creative execution. The role involves turning real‑time performance metrics into actionable creative briefs, storyboards, and copy that drive paid social growth across Meta and TikTok. The strategist will monitor micro‑metrics, design A/B testing roadmaps, and collaborate with design, content, and influencer teams to keep the creative pipeline ahead of platform trends. Additionally, the position will audit e‑commerce landing pages for CRO alignment and adapt winning creatives for secondary channels. Candidates should bring 4+ years of experience in creative or content strategy, ideally within a D2C or e‑commerce environment, with a proven track record of optimizing paid social assets. Strong analytical skills, cross‑functional collaboration, and familiarity with creative workflow tools are essential. Fluency in English is required; Italian or French is a plus.

About the Role

This role is ideal for someone who enjoys combining strategy, content, data and execution. You will work with cross-functional teams and contribute directly to the company’s digital growth in Kolkata and surrounding areas.

Job Requirements

• Performance Marketing
• Creative Strategy
• Social Media Advertising
• Data Analysis
• Storyboarding

Required Skills